Tucson SE Internet Marketing, Local Business SEO

I’ve talked with a number other Bloggers and it has been determined that writing fresh content on a daily basis can be a challenge for many.  Common questions include, “How can I manage to write every day?” “I need some fresh ideas, how can I come up with some?” Continue Reading »

A doorway page is basically a page built to feed a bunch of text and keywords to a search engine algorithm. On top of the page you’ll find a link to another website, usually the website belonging to the person that made the doorway page, if not produced by a hired black hat SEO consultant.  Using doorway pages is grounds for being banned by search engines. You may ask, does it still work? I’ve found it does for some people, for maybe a week depending on keyword competition.  When competitors find out your ranking above them, many will look to find out why.  If they find you’re using a spam method, eventually one will report your site to Google. Then your site probably has about a week of life left before it drops off the charts.  One SEO guy contacted me concerning another site of mine saying he could guarantee my website top placement for 10 localized keywords of my choice for the cost of $1600.  You know, for $1600 I could pay some top industry editor to write me up super resource articles on the subject, post them on my blog and reap the white hat benefits.  Quality will in most cases outlive any blackhat technique.

Have you ever thought how when someone reports a website to google, google benefits without paying back the person who reported. Its like they have a huge number of spam staff employed that they will never have to pay back, with money anyways. I guess that’s when you know you’ve reached success, when thousands work for your company free of charge.

I figure the weekends are great for taking a break from the SEO and Marketing discussion.  Yesterday I had to stop by my Mom’s home to drop off my nephew.  My wife and I decided to take the kids to see bolt earlier that day.  It was a good movie, the kids enjoyed it.  When II went to drop off the kid my mom was baking cookies for a church holiday party.  She said they were here candy cane cookies.  I told her, Mom they dont look much like candy canes…  What do you think about them?

I’ll have to ask her if she decided to leave that batch home…

This next week I’m going to touch a little bit on subject of doorway pages.   Considered an outdated strategy, many seo firms are still using doorway pages as a method of ranking for descriptive keywords.  I’ going to discuss their overall purpose, effectiveness and of course the dangers of using them.

So today I wanted to talk a little bit about online marketing without SEO. I’ve been putting more focus lately on ppc (pay per click) and cpm (cost per thousand impressions) advertising strategies.

You gotta love seo and earning an income online from a website naturally ranked in search engines. However, there is a flip side to this coin. What if the search algorithms change causing your site to drop a few pages. Continue Reading »

Just thought I’d wish everyone a happy and safe Thanksgiving.  A time for old traditions as well as new.  I’d like to also say, “Chin Up” to all Detroit Lion Fans.  47-10, Ouch.  My brother-in-law is a die hard Lions Fan.  Although I have nothing against the Lions, I’ll have to make some smartass comment when I go over to visit.  Maybe a sympathy card or something.  Anyhow, I just wanted to drop a line and for my next post I’ll be discussing Google Adsense, Adbrite and other CPM and CPC advertising options for Local Businesses online.

Today I figured I’d throw down some seo tips, ideas, questions; basically just a list of random thoughts on my mind.  Some of these thing I have ironed out on this blog, some still need to be addressed.

1. NO duplicate title tags, Title Tags 8 words max Preferred.
2. NO duplicate meta information.
3. NO duplicate content.
4. Use H1 and H2 tags on all pages.
5. Make use of <em>, <i> and <b> on choice key phrases, subtitles, etc.
6. It’s not bad to link out, I will avoid linking out to direct competition.
7. Target Keyphrases should make up no more than 6% of total word count
8. Each page should encourage the reader to visit another (good content)
9. External Homepage links should never pull more than 5% of your total traffic away
10. This also goes for advertising programs like adsense (always should be a users last option)
11. Shoot for four page views minimum per visitor.
12. Give reasons to re-visit, consider the use of “the daily picture, video, comic or joke”
13. Provide something nobody else provides, push past the competition
14. Sensitive form data should always be protected with ssl
15. Nofollow or 302 redirect obvious link purchases.

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I’ve always been a commercial buff. As a marketer you kind of need to pay attention to the advertising strategies these large companies use. Not to go be a copycat but to get the wheels turning on developing a great advertising pitch. Popular commercials are often times funny or have a cool tune. An affiliate manager of mine sent me the video below of a comedian who shares his idea of what commercials should be like.

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Guest writing is the process of providing a website with a freshly written article in exchange for a bio. or resource link to your own website. There are benefits to both posting guest written content on your own blog as well as guest writing for other blogs.  I personally believe posting a useful article can be just as rank beneficial as building a link.  Continue Reading »

When investing in CPM advertising, clicks matter.  CPM or cost per thousand views is a well known method of advertising used by companies online.  Whether it’s CPM or CPC, choosing persuasive keywords or a catchy tag line is necessary for attracting a higher volume of visits.

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Take a look at your competition from the start. Could you easily sell your product or service if you were setup at a trade show in a booth beside the three companies listed as 1st 2nd and 3rd on Google. What makes you better than them? If you can’t answer this question then how about this, What can and will you do to become a better choice. The basic first steps begin at Price, Service, Selection and lets also include Web Design. Continue Reading »