Internet Marketing and Searching Smart
There are a few good ways to narrow down your search for pages you believe you can be included on. Take a guy who owns a business website selling discount ford parts. This person may have searched online for the keywords “ford links” or “ford websites” reciprocal, but maybe only junk is coming up in the results. Maybe the only pages that come up have hundreds of external links causing to share the appearance of a link farm. If you haven’t learned already, it’s now about that time to search Google like a pro. First lets talk a little about the allintitle search parameter. This helps you narrow down your search to only pages with your selection of words in the title. When building a link to your site from a page where your keywords are in their title tag, this can be a good value.
Below is a search I did on Google -> allintitle:”ford links” <-.
Article Marketing
One of the more useful (no so useful anymore) ways to build links is through article marketing. Submit articles about your website’s topic. Article websites online make it easy to get the word out to the public. Do people want to know about what you’ve learned? Share it. Article submission sites will reward you with a link to your website if you can provide them with great article for their visitors to read.
Ezinearticles.com is a great place to start. Currently it holds an Alexa rank of 340 making it the most visited article website online. Whether or not you believe in the ranking system provided by Alexa, a rank of 340 is impressive. Depending on the quality of your article you will be sure to receive a decent amount of visits for your hard work you put into it.
If you’re new to ezinearticles.com you’ll need to create an account. Once you do that you’ll be able to submit as many article as you like as long as their unique and of good quality. Ususally the first articles you submit will take about a week to get reviewed by an editor before being added to their website. As you write more you’ll notice the editors will give you a faster review process. There are hundreds of article websites you can submit articles to but I recommend only submitting to 3 or 4 of your favorites. Ralph Wilson of wilsonweb.com provided a list of 25 great article websites to choose from. You can view them here.
Comparing 1st impressions On and Offline
First impressions are always the most important whether your talking face to face or a customer navigates to your home page. Just yesterday I was buying a few groceries. When I had all my items ready to go I headed to the nearest cashier with the fewest customers in line. Aisle one looked to me to be my best bet. A man had just finished giving the cashier the money for his purchase. I proceed to throw my stuff on the treadmill table ,I guess you would call it, and started noticing this guy before me trying to recruit the cashier into his Multi-Level Marketing business. Dressed like a mechanic with faded blue pants and shirt and a red trucker hat this guy looked like he just fell out of bed. I listened to him go on to say, “Yea so if you sign up three people, you can make back what you pay to get in!”. Read this post
Building links with Directories
Directory Link Building:
To begin marketing a website one of the best ways to start is by listing it within directories online. A great one to start with is Yahoo. For a low price of $299 you can get your business listed in a related catagory within the yahoo directory. The Botw.org is also a great place to get listed. Currently the price for getting listed in the botw directory runs $99 annually or a one time fee $249.95. Let’s not forget the DMOZ.
DMOZ is a little harder to get accepted into. There are no listing fees, your only accepted if you meet a list of requirements. Unfortunately not all these requirements are not really explained that well to site owners. To better your chances in getting included in this directory your site needs to impress the Dmoz editor reviewing it. You site must function well and be well formatted. Another thing that will help you get included is to provide all Company contact information where it can easily be found by visitors. I’ve noticed many sites that are listed in this directory have the company name, street address, phone, fax and email address posted right there in front on the home page of the website.
Now there have been some rumors about the Dmoz. Shoemoney.com claims an editor from the DMOZ blackmailed him for the sum of $5000. Read this post
Building Relevant Links
Rims.org is #1 on google for the keyword “rims”. Lets say you have a 3 month old site selling lowrider rims. If rims.org links to your lowriderrimsusa.com page with the word, “lowrider rims”, you’ll find your site stands a good chance in ranking high for the keywords “lowrider rims”. That is the power of relevancy. This “relevancy” belief isn’t just based on theory and here’s why…
