Tucson SE Internet Marketing, Local Business SEO

Just thought I’d wish everyone a happy and safe Thanksgiving.  A time for old traditions as well as new.  I’d like to also say, “Chin Up” to all Detroit Lion Fans.  47-10, Ouch.  My brother-in-law is a die hard Lions Fan.  Although I have nothing against the Lions, I’ll have to make some smartass comment when I go over to visit.  Maybe a sympathy card or something.  Anyhow, I just wanted to drop a line and for my next post I’ll be discussing Google Adsense, Adbrite and other CPM and CPC advertising options for Local Businesses online.

Today I figured I’d throw down some seo tips, ideas, questions; basically just a list of random thoughts on my mind.  Some of these thing I have ironed out on this blog, some still need to be addressed.

1. NO duplicate title tags, Title Tags 8 words max Preferred.
2. NO duplicate meta information.
3. NO duplicate content.
4. Use H1 and H2 tags on all pages.
5. Make use of <em>, <i> and <b> on choice key phrases, subtitles, etc.
6. It’s not bad to link out, I will avoid linking out to direct competition.
7. Target Keyphrases should make up no more than 6% of total word count
8. Each page should encourage the reader to visit another (good content)
9. External Homepage links should never pull more than 5% of your total traffic away
10. This also goes for advertising programs like adsense (always should be a users last option)
11. Shoot for four page views minimum per visitor.
12. Give reasons to re-visit, consider the use of “the daily picture, video, comic or joke”
13. Provide something nobody else provides, push past the competition
14. Sensitive form data should always be protected with ssl
15. Nofollow or 302 redirect obvious link purchases.

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I’ve always been a commercial buff. As a marketer you kind of need to pay attention to the advertising strategies these large companies use. Not to go be a copycat but to get the wheels turning on developing a great advertising pitch. Popular commercials are often times funny or have a cool tune. An affiliate manager of mine sent me the video below of a comedian who shares his idea of what commercials should be like.

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Guest writing is the process of providing a website with a freshly written article in exchange for a bio. or resource link to your own website. There are benefits to both posting guest written content on your own blog as well as guest writing for other blogs.  I personally believe posting a useful article can be just as rank beneficial as building a link.  Continue Reading »

When investing in CPM advertising, clicks matter.  CPM or cost per thousand views is a well known method of advertising used by companies online.  Whether it’s CPM or CPC, choosing persuasive keywords or a catchy tag line is necessary for attracting a higher volume of visits.

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Take a look at your competition from the start. Could you easily sell your product or service if you were setup at a trade show in a booth beside the three companies listed as 1st 2nd and 3rd on Google. What makes you better than them? If you can’t answer this question then how about this, What can and will you do to become a better choice. The basic first steps begin at Price, Service, Selection and lets also include Web Design. Continue Reading »

During the day I normally work as a Tucson civil designer and then come home, take a break. Once the kids are in bed I begin my marketing strategies, seo research, content creation and other tasks for a few websites I run. Some nights run into late hours, this is sometimes what it takes to get ahead in life. I am also about a month away from earning my Insurance property and casualty liscense, another field I continue transitioning toward online and offline. Between the few projects I work on, I feel it is time to move from doing this in the evenings and weekends to working on these projects full-time. I have a wife and kids so I feel it’s important to completely share the time in the evening and weekends with them.

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Marketing through event hosting is a great way to naturally build links and brand awareness. Hosting events can help your business become a news story, especially if hold an event that will benefit hungry families or people in need.  Continue Reading »