Oct 15 2008
Buying Links
I’ve been through other marketing websites who preach “never buy links!” Never buy links? What the… Buying links is a great way to build web presence. If you want to stay in Google’s good graces good for you. It’s not easy walking the straight and narrow. You can stay in their good graces by throwing a nofollow on your link. You can also redirect the link to an intermediate page blocked via robots.txt.
Google’s Says:
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
* Adding a rel=”nofollow” attribute to the tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
You can block landing pages in your robots.txt and go to town. You can go invest in a bunch of links to landing pages on a monthly basis. Track performance on each link to your landing pages. Two months later dump the non-performers and reinvest in your top performers. Also, for the white hat, you can also market your link bait via no-follow paid links. Some sites may eventually end up talking about you website. In conclusion, never rule out paying for links as long as you do it the right way. The right way will depend on the hat you wear.
