Im starting to take a look once again at some Google PPC internet marketing. For those new to the game, PPC is “pay per click” advertising. This form of internet marketing will place your advertisement along the right side of the Google search results in order by the amount you pay for each click. I remember early on, during my dropship days, I gave it a try and it worked better as I got the hang of it. It hurts when clicks don’t convert as well as you originally planned them to.
For people in the the finance sector, pay per click advertising can be very expesive. People bidding on keywords like “car insurance” or “car loan” are paying over $15 a click. Could you imagine how much that would rack up in a months time. For finance companies I recommend going after geo-targeted clicks. For instance if your finance company is within Tucson, bid on keywords like “arizona car finance” or “Tucson home loan”. This can drop your advertising cost by more than half. If I was a Tucson Loan Consultant, I would start by making a nice list of localized keywords. After I have all your keywords listed I would then decide on a daily budget and PPC rate I feel comfortable with. Then I’d try to work my ads up to the 1st page without straying to far away from my budget comfort zone.
Finally, once I have everything set up I may just pause the campaign. I prefer to run the campaign during local lunch hours 11am to 1pm and 6:30pm to 8:00pm. These are the hours I personally feel are going to convert well. This will minimize the chances of some competitor clicking the ads just to check out your page. Google also has a feature where you can make your ads how up in only certain areas which is also very nice. If your selling in tucson, why not have you ads show up only for southern arizona searchers.
