Nov 04 2008
Persuasive Ads, Catchy Taglines
When investing in CPM advertising, clicks matter. CPM or cost per thousand views is a well known method of advertising used by companies online. Whether it’s CPM or CPC, choosing persuasive keywords or a catchy tag line is necessary for attracting a higher volume of visits.
According to a Jay Conrad’s, “Guerrilla Marketing” book, Psychologists at Yale University say that the most persuasive words in the English language are:
1 You
2 Results
3 Love
4 New
5 Money
6 Health
7 Discovery
8 Safety
9 Save
10 Easy
11 Proven
12 Guarantee
Then I went to do some research on some of the most popular taglines known throughout the last few decades. Here’s what I came across:
1 Don’t leave home without it.
2 Just do it.
3 Where’s the beef?
4 Think different.
5 Takes a licking and keeps on ticking.
6 A diamond is forever.
7 Have it your way.
8 The ultimate driving machine.
9 Hey, Mikey…he likes it!
10 They’re gr-r-r-eat!
11 I’ve fallen and I can’t get up.
12 The quicker thicker picker-upper.
13 Share moments. Share life.
It threw me off to find that even though some words within the taglines came close, not one tagline contained any of the persuasive keyword listed above.
A challenge for the commentators:
List the 13 Companies that each tag line belongs to. Can you do it?
