So today I wanted to talk a little bit about online marketing without SEO. I’ve been putting more focus lately on ppc (pay per click) and cpm (cost per thousand impressions) advertising strategies.

You gotta love seo and earning an income online from a website naturally ranked in search engines. However, there is a flip side to this coin. What if the search algorithms change causing your site to drop a few pages.

This is one reason having profitable cpc and cpm driven advertising campaigns are important. To make cpc or cpm advertising work for you, you need to be able to track the origin of all your traffic and sale conversions. There are a number of scripts that you can use that will help you easily track which campaigns are and are not converting well. If you put $500 into cpm advertising with a high traffic website such as a major newspaper online and track $700 of earnings from this source, that’s exactly what you are looking for. You can keep this campaign active and search for another profitable cpm opportunity. What is the point of advertising through sources like adbrite or google adwords if you don’t know if your profitting from the expense.

If you have found success with a cpm or cpc advertising online, other than the two mentioned feel free to comment.

This entry was posted on December 2, 2008 at 9:28 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in PPC Marketing by Cole, Tucson SEO 1 Comment