Tucson SE Internet Marketing, Local Business SEO

I’ve been reading articles and blog posts online stating SEO is dead or has no future. Is there a such thing as “NOT” being able to optimize a website for search engine performance? Of course not. There will always be something you can do to help your website rank higher. Therefore, there will always be SEO. As long as search engines exist, seo will exist. Some people assume that seo is just the practice of link building or working on a website’s onsite keyword density for higher rankings. These are just a couple ingredients used for search engine ranking.

Social Votes

In time more weight may be placed on social voting sites such as Digg and Delicious. Shoemoney believes SEO has no future. He goes on to discuss how the future of organic search will mainly depend on a sites social rankings (social voting) and the future analytic information gathered by search engines. I always look at SEO as ANY step I can take to rank higher on search engines. If used correctly, isn’t social marketing just another ingredient to search engine optimization? Shoemoney has provided some great information to the community, however this opinion seems contradictory.

Link Bait and PPC

Many people see a useful blog post as linkbait. All linkbait refers to is anything you provide on a website that encourages links from other sites. Creative linkbait will always help your website rank higher, linkbait is an SEO ingredient? If your linkbait greatly encourages links, its also going to encourage Diggs, stumbles and other social votes. If you make a great tool or write a useful article, consider marketing it through PPC (Pay per click). This will help your target audience find it easier which may result in more backlinks and social votes. After a month of PPC markeing and $100 invested, depending on how useful the content is, you may earn 50 some backlinks or diggs. Well worth your PPC investment.

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