First I would like to start by discussing some information regarding Google.com

As of March 31, 2009 Google has approximately 19,786 full-time employees. Many of these employees being some of the best programmers in the World. I personally feel Google has over a million employees from which 19,786 are paid. Anytime one webmaster rats out another, they’re in a way working for Google. Google runs thousands of servers worldwide and processes millions of search requests each day and about 1 petabyte of user-generated data every hour.

Predict Tomorrow’s Google Guidelines

It’s a living document. Are you currently breaking Google’s Guidelenes? Will strategies today break Google’s guidelines tomorrow? Google guidelines will continue changing as the company continues pushing forward with the goals they have set.

Google’s mission is “to organize the world’s information and make it universally accessible and useful. Read More about Google on wikipedia.

Lets take a Well known company like Ford Motor Corporation. Do you see the Marketing reps at Ford ever committing any of the following marketing techniques.

~ Hidden text or links
~ Misleading or repeated words
~ Page does not match Google’s Description
~ Cloaked page
~ Deceptive redirects
~ Doorway pages
~ Duplicate site or pages

( Google’s Guidelines )

Of course not, why would they have to. They rank because of who they are for one, along with their 245,320 backlinks pointing to them. Even Ford utilizes social media and RSS of course. Check out their Ford.com New and Announcements Page. Now 245,321, your welcome Ford…as they roll their eyes. Where are their most powerful links coming from? Mostly Major news resources (CNN), Ford Enthusiasts, Stock resources, auto shops; they are the Authority!

SIDE THOUGHT: I once wondered how many News links I would receive if I got a permit to throw $10,000 off a some inner city roof top. If your a local company wanting your company website to rank for your local keywords, this is probably all you’ll need to do with a little onsite optimization. If you decide to do this give me a call and I’ll tell you which neighborhood to do this in…

Will Google ever hit white hat blog commenting or signature linking on forums you visit regularly. Maybe ,who knows. Will Google ever hit links built from news stories or PR about your Company. Of course not, How many Major companies would lose their ranking if Google did penalize links within news stories?

How many links.html pages will you find a Major Companies web address? Many right? Seo’s often say link pages are not that good for building rank but I beg to differ. If the links page has less than 20 links and appears to be a true list of useful links the webmaster manually posted one at a time than hell yea, those links are gold in my eyes. Well maybe silver or bronze but still very helpful when it comes to building rank. Here are several results for “link pages” linking to Ford found here.

A few questions to ask yourself?

- Will this link or strategy be against Search Engine guidelines now or in the future?

- If you were being paid by Google, what would you do if you were notified of a webmaster using your same tactic?

- How do you want your website viewed. Are you providing the best resource in your niche yet?

- Depending on your topic, how can you become well known to your specific target market?

- Would your service, resource or web tool gain interest like a newly developed disease curing serum. This goes back to being remarkable?

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