Nov
04
2008
Take a look at your competition from the start. Could you easily sell your product or service if you were setup at a trade show in a booth beside the three companies listed as 1st 2nd and 3rd on Google. What makes you better than them? If you can’t answer this question then how about this, What can and will you do to become a better choice. The basic first steps begin at Price, Service, Selection and lets also include Web Design. Continue Reading »
Jul
14
2008
Does the Title of your site contain related keywords?
Title tags will play a great role in where your website will rank for specific keywords. Make sure your targeted keywords are presented naturally within your title.
Does the Title of your site have 8 words or less?
Having a title that is straight and to the point will increase click throughs from visitors who find your page within the search engine results.
Is the title of your site different on each page?
Having the same title across each page can get your rank penalized and lets not forget you will probably lose the opportunity to rank for more specific keywords relating to your products. For your inner pages, design specific page titles while keeping the above guidelines in mind.
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Jun
25
2008
So many websites cannot be found by Joe surfer. One of the biggest seo mistakes I notice are websites that have a title tag without useful keywords. Take a local phoenix mortgage broker with a website title reading, “John Smith finance consultant”. What good will this do for attracting search engine traffic? Instead of this, I would make my title read something to the effect of, “Phoenix Arizona Mortgage Broker - Home”.
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