SE Internet Marketing » Basics

Great websites Market themselves

Cole, Tucson SEO — Tue, 04 Nov 2008 19:16:03 +0000

Take a look at your competition from the start. Could you easily sell your product or service if you were setup at a trade show in a booth beside the three companies listed as 1st 2nd and 3rd on Google. What makes you better than them? If you can’t answer this question then how about this, What can and will you do to become a better choice. The basic first steps begin at Price, Service, Selection and lets also include Web Design.

Think price, if your price is higher than the competition there must be a reason for it. Make sure this reason is spelled out for your visitor. If there is no reason for it, either create a reason or consider pushing your price down some.

Service can always be enhanced to insure the shopper will be pleased with their choice to buy from you. If its a product, confirm with them the order and let them know you’ll be shipping it promptly. Once it’s shipped let them know and also confirm receipt. If its a service go the extra mile. If your a ghost writer and someone has just ordered 50 custom articles, consider giving them another 5 articles on the house throughout the month.

Selection, whether it be products or services, the better selection you offer, the more repeat business you’ll receive. If I buy a car CD player from onlinecarstereo.com and later down the road I need an amplifier, I know I could probably get one from the same company because of their price, service and wide selection. On Ebay price and service are questionable at times, but a vast selection is always a sure thing. This will keep Ebay alive for many years to come.

Design, Is your website designed to offer the best user experience? How quickly can a user find the information they need. Is the information presented in a way that will better accommodate the user’s needs. I always believe the inner landing page should provide enough information for the user to be able to remain on the page for a minimum of 2 minutes. Lets use the car audio example once again. Most top results have it to where the product has some details, specifications, pictures. A new audio store can provide a strong competition and keep their visitors landed by providing a video explanation with install advice. This will also attract repeat visits.

If you can manage to find a way on top of the competition, word of mouth advertising will push you to the top all on it’s own. Never forget the power of a good product.

Onsite SEO Primer

Cole, Tucson SEO — Mon, 14 Jul 2008 21:24:30 +0000

Does the Title of your site contain related keywords?

Title tags will play a great role in where your website will rank for specific keywords. Make sure your targeted keywords are presented naturally within your title.

Does the Title of your site have 8 words or less?

Having a title that is straight and to the point will increase click throughs from visitors who find your page within the search engine results.

Is the title of your site different on each page?
Having the same title across each page can get your rank penalized and lets not forget you will probably lose the opportunity to rank for more specific keywords relating to your products. For your inner pages, design specific page titles while keeping the above guidelines in mind.

Is the meta description for the pages within your site different?
Make sure the meta description relates to the specific page instead of matching the home page description?If you use meta keywords, even though not much weight is placed on these anymore, you may want to use the same guidelines across pages within the website. Keep them related to the page and title. Avoid being flagged as a spammer by using too many.

Do all links within your page link correctly to your inner pages?
Avoid linking to the ip address of your inner page. Use your domain.

A link from your homepage to your products should navigate to:

yourdomain.com/products/stuff, not http://77.777.47.180/products/stuff

Im still seeing this on some sites. Keywords within your domain play a role in rank. There are no keywords in ip addresses so…why use them.

Use of H2 tags
Use

tags for your headings just above paragraph discussing your product or service. I like to use H2 tags at most once every 200 words. Clean up the font of your page with css.

Place the code below between the section or (preferrable) link to an external css file from the section of your page. Your

tags will be viewed with the parameters set in the css code which optimizes your page for quicker load times. Css is great to use for all the text and even image placement.

CSS Code:

Avoid using keyword spamming:
Spam filters are knocking these websites down. Your targeted keywords should make up about 7% or less of the total text on a page. The more content you write, the more keywords you can use. Just avoid redundancy on the Topic. Build your site for humans and not search engines will help you avoid getting banned, which will eventually happen if your page hits top ranks using spam methods. With this in mind, make sure to clearly state your purpose on your front page. Good contact information will help with future website reviews by human search engine editors.

Flash is not search engine friendly:
This doesn’t mean you cannot make your page sharp. Remember that rank means nothing if visitors are leaving as soon as the see your layout. Attracting the visitor and earning conversions must be made a top priority. If visitors really like your layout, they may help you promote your website. Word of mouth advertising is where great things are accomplished, online and offline.

Title Tags

Cole, Tucson SEO — Thu, 26 Jun 2008 03:33:51 +0000

So many websites cannot be found by Joe surfer. One of the biggest seo mistakes I notice are websites that have a title tag without useful keywords. Take a local phoenix mortgage broker with a website title reading, “John Smith finance consultant”. What good will this do for attracting search engine traffic? Instead of this, I would make my title read something to the effect of, “Phoenix Arizona Mortgage Broker – Home”.

Its also good practice to place these keywords somewhere inside your meta description tag. If you’re using an image heading throw in an ‘alt’ tag like “John Smith, Phoenix Arizona Mortgage Broker”. Also make sure your keywords are placed at least a few times in the same sequence within the body of your text or in a title of a paragraph. You can also make some of these keywords bold or italic to place more emphasis on the specific keyword string. Make sure not to over do it with the keywords though. Placing too many keywords can be seen as a form of spam (aka overstuffing keywords), which can result in rank penalties.

SE Internet Marketing » Basics

Great websites Market themselves

Onsite SEO Primer

tags for your headings just above paragraph discussing your product or service. I like to use H2 tags at most once every 200 words. Clean up the font of your page with css. Place the code below between the section or (preferrable) link to an external css file from the section of your page. Your

Title Tags

tags for your headings just above paragraph discussing your product or service. I like to use H2 tags at most once every 200 words. Clean up the font of your page with css.

Place the code below between the section or (preferrable) link to an external css file from the section of your page. Your