The plan of marketing is a tool for us to determine the steps we need to take and the methodologies and time to reach some specific objectives.

The marketing plan is our tool that permits us to design our road to success.  Every business designs strategic plans for the achievement of their objectives and goals. These plans can have short, medium and long time limits.
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I run maybe one or two blogs as well as a couple websites online. Keeping up with providing the information to the user can be difficult at times. But with there only being one of me, I can only provide so much information to my readers at once. This has bugged me for quite some time. I continued looking for ways to provide fresh information to the readers as quickly and as effectively as I can. Continually updating your content on your blog is crucial and you can ask this to any blogger, they will tell you the same.

Although I type pretty fast I often find myself clicking on the backspace. Sometimes I have to stop and stretch my wrist out and get the blood circulating so I can type some more.  I came across a program that I thought might be able to help me out. It cost about $100 at your local OfficeMax. This program is called Dragon NaturallySpeaking 10. Once installed on your machine you basically put on this headset, open up word and talk. The words you speak type out into your Word document. If you can only type 20, 30, 40 words per minute, you’ll find yourself twice as productive. The drawback is it only works with 32-bit OS. Some people with new machines running Vista have mentioned problems with the software. Also you can’t talk too fast otherwise it won’t pick up what you’re saying. One good thing about it is sometimes whenever you’re typing the old-fashioned way you have these thoughts running through your head but by the time they hit paper they’re kind of diminished. With this you can just talk freely and have your thoughts instantly typed for you. The program is not perfect so if you do choose to purchase this program expected to a few edits here and there as or after your program is done typing it out for you. Below is an example paragraph of how it comes out as I speak it.

Example paragraph: I underlined typos:

today I went to OfficeMax. I picked up a program called Dragon NaturallySpeaking 10 it has been pretty successful program with minor issues. I plan to provide my visitors now with more updated content since this will save me more time when it comes to anything

After I Edited paragraph:

Today I went to OfficeMax. I picked up a program called Dragon NaturallySpeaking 10. It has been a pretty successful program with minor issues. I plan to provide my visitors now with more updated content since this will save me more time when it comes to typing.

In conclusion:

I feel this program will be a great hit. I plan to also use it to write my articles for article marketing and I also plan to use a voice recorder to get other people’s thoughts outside the office which I can then translate into text. I’m not exactly sure how other people’s voices will work since during the install there is a session where you help the program learn your voice characteristics.

The other day I was browsing Youtube videos while working on some design stuff. Half the time I use Youtube I’m not even watching the videos; just listening to music or marketing discussions tips and strategies.

I came across a series of videos that I felt were very interesting. One interesting study they discussed had to do with the threshold at which normal people like you and me will turn down an idea knowing someone else may benefit more from this idea, even if the idea would potentially help yourself make a profit. When we feel like we’re getting the short end of the stick, many times we won’t even consider it. Nobody likes seeing an unfair situation unfold. People naturally want to be on top. Check out the video, it may change the strategy in how you develop new partnerships. Continue Reading »

I’ve always been a commercial buff. As a marketer you kind of need to pay attention to the advertising strategies these large companies use. Not to go be a copycat but to get the wheels turning on developing a great advertising pitch. Popular commercials are often times funny or have a cool tune. An affiliate manager of mine sent me the video below of a comedian who shares his idea of what commercials should be like.

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Providing a public relations announcement, or press release, can work wonders for you Business if done correctly. When you have some new developments within your firm consider letting the public know through several press release services. You can submit press releases for a number of reasons including, general announcements, events, new products, new developments and even general information regarding your product or service if written correctly.

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Today I ate lunch at Jimmy Johns. Had the Turkey Tom which brought a “hell yea” feeling to my stomach. While inside I noticed a small sign on my table which advertised a website shown in the picture.

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I’m always giving attention to advertising strategies that I come across both online and offline. I found that sometimes offline strategies can open doors to new “online marketing ideas”. This morning I once again found myself reading an employment opportunity sticker posted on a toilet paper roll dispenser in the bathroom just outside my office.

It probably gets a couple minutes of viewing by roughly 20 employees daily. 5 minutes viewing from me, I like to read and send text messages. Anyways, a couple hundred of these stickers around town can probably get this company a decent amount of attention.

This kind of reminds me of forum spam… Continue Reading »

Last night I needed to take my wife and child to the urgent care for an ear ache my step son was having. Once we got to the clinic they went inside while my daughter and I drove across the street to wait for them at the Barnes and Noble. I picked up the first marketing book that caught my interest and proceeded up the escalator to let her play in the children section while we wait for my Wife’s call to come pick them up. The marketing book was titled, “The 22 Immutable laws of marketing: Violate them at your own risk!”.

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Ever thought about selling you stored items over the internet? My votes goes to craigslist. About a week ago I decided to try and get rid of my broke down nissan maxima. My car overheated on the freeway and there was no shoulder to pull off on.  Continue Reading »

Last Superbowl 2007, Audi and Godaddy each had a commercial spot. According to wikipedia, a 30 second spot during superbowl can run about $2.6 million due to the 90+ million viewers watching. So is it worth it? Maybe if Continue Reading »